Break Maiden was tasked with the branding and packaging design for Vista Gin, a spirit distilled with a blend of traditional, local and exotic botanicals. Vista represents a unique perspective. Inspired by the works of Josef Albers, the brand and packaging design really do pay “homage to the square” as a framing device and a way to add perspective. The visual style utilizes a pattern with varying line thicknesses to give depth as the empty spaces it creates are used to frame logos, imagery, and copy.

Vista’s 4 flavors each pair with a season so it was also important to choose complimentary color palettes. Soleil, French for sun, represents the summer season; Solstice represents the winter solstice and the longest night of the year; Sakura represents the beginning of spring; and Salto represents the fall season.