Tidbits:
Welcome Back to Candy
Brand Identity
Brand Guidelines
Packaging Design
Art Direction
Illustration
The founders of Tidbits had a unique vision: to create a candy that captured the nostalgic flavors of our childhood favorites, but with a modern twist that catered to health-conscious customers.
To match their innovative approach, we created a visual identity that is familiar yet distinct; playfully integrating typography and illustration to stimulate appetite appeal while effectively communicating their positioning as a better-for-you candy brand.