Olipop came to us in 2018 in need of a brand refresh and we were up for the challenge. Our approach? A careful blend of familiarity and modernity. By incorporating retro typography, soft pastel colors, and clean minimalist layouts, we crafted a modern identity deeply rooted in nostalgia.

Since the brand refresh, the impact has been remarkable. Olipop has rapidly expanded its presence, making its way into over 20,000 stores across the nation. Notable retailers like Whole Foods, Erewhon Market, Publix, Target, and Wegman's have warmly welcomed this beloved brand onto their shelves.

We take great pride in assisting Olipop on their journey, and we are excited to witness their ongoing success as they captivate taste buds and bring joy to customers nationwide.

Collaborators: Ficca + Luciano