We were approached to overhaul wellness brand Flyby's identity and packaging design system. Our first step was to identify inconsistencies between Flyby’s logo usage, typography and layout, and overall packaging architecture caused by the introduction of new product lines. To address this, we updated the logos, refining the word mark and creating a flexible secondary monogram. We then turned our attention to the packaging architecture, which required a strong and consistent layout to showcase key benefits and a color-coded system to categorize products. To promote uniformity and to ensure consistency, we created a comprehensive brand guide that outlined how brand assets, including Flyby's crucial visual feature - the flyby stroke, should be used.