California Naturals is more than just a brand – it's a lifestyle centered around accessibility, transparency, and natural ingredients. Their beauty products are made simply, with the aim of smelling great and seamlessly fitting into your daily routine.

Through the use of hand-drawn elements and typography, we aimed to embody the carefree coastal lifestyle that is beloved in California. The packaging reflects their commitment to simplicity, designed to be effective while maintaining a straightforward aesthetic.

It was an absolute pleasure working with Shelby Wild and the entire team at California Naturals to build a brand that encapsulates the essence of their mission and values.

Collaborators: Keith Oshiro