In 2019, Bullish came to Break Maiden to help rebrand Bon & Viv Spiked Seltzer (formerly Spiked Seltzer). After inventing the category of hard seltzers, they were eclipsed by a flood of copycat brands that hijacked their look. We worked to develop a new brand identity that didn’t run from where they were, but instead embraces what they are in relation to where the consumer is headed.