Beckon Ice Cream is a brand that defies the impossible by making lactose-free ice cream just as rich and creamy as its lactose-filled counterpart. Once Beckon launched, it became clear that their brand identity needed a little extra oomph to truly capture the creamy indulgence that every ice cream lover craves. So we stepped in and gave their identity a boost. We upped the saturation and contrast to make their visuals pop, and we brought in bolder typography to convey a strong message: although you're sacrificing lactose, you're certainly not sacrificing flavor.

Collaborators: Amelia Ingraham