Arterra is a dog wellness brand that passionately focuses on promoting the longevity and well-being of canines through the development of advanced, preventative products. In the process of branding Arterra, our primary objective was to create an authentic and trustworthy identity. We achieved this by incorporating clean lines and typography, utilizing a nuanced natural color palette, and designing a distinctive logo.

The inspiration for our logo design stems from the fundamental building blocks of a dog's genetic makeup. It takes the form of a sleek silhouette, symbolizing the essence of a dog's DNA and underscoring Arterra's commitment to scientifically supported products. This logo not only captures the essence of the brand but also serves as a visual representation of the deep-rooted connection between science and their canine wellness solutions.